Building traffic to your WordPress site

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So you have a website… Now what?

Building traffic by doing the things that matter.

Networking

  • Social Media (Facebook, Twitter, etc)
    • Set up a Facebook page for your company
    • Set up a Twitter account for your company
    • Use Them!
  • Forums
    • Determine your expertise
    • Help people
    • Have fun and get your name out there!
  • YouTube
    • Show your personality
    • Show your business
    • Have fun and get your name out there!
    • Make sure to carefully choose your keywords!
  • Google Places
    • If you have a physical location, you must get yourself listed on Google Places
  • In Person
    • Always carry business cards
    • Talk to people about what you do
      • Everybody knows somebody who needs your website

 

Writing

  • Write SEO-friendly copy
    • If your business has a local focus, use local keywords.
    • Use keywords in your title and permalink
    • Use an SEO plugin like Yoast or All-In-One
    • Don’t get hits under false pretenses.  Google learns how good your content is by how watching how many people stay on your site
    • Post timely content. When there are new developments in your industry, be the first to write about them
  • Write regularly
    • Use the post scheduling functionality in WordPress
    • Google loves fresh new content
  • Focus on “Long Tail” SEO
    • Find “niche” search terms in your industry, and write content to rank for them.  Combined with posting timely content, this can have a huge impact on your ranking
  • Get and use Google Analytics
    • Find out which posts are getting you traffic, find out what search terms people are using to find your site, and use that information to write effective content.

Spending

  • Everyone can benefit from copywriting, whether you do it yourself or hire someone.
  • In addition to copywriting, you may opt for web advertising, traditional advertising, or both.
  • Who is your target market?
    • If your target market is wide, you may have more benefits with traditional advertising
    • If your target market is narrow, you may have more benefits with web advertising
  • Most successful ad campaigns use methods in addition to copywriting for organic SEO

 

Planning your Spend

  • Hiring a Copywriter ($300-$900/month)
    • Pros
      • You don’t have to write
      • Get regular original content from an SEO professional
      • Most cost-effective way to build traffic, long-term
      • Authoritative
    • Cons
      • Nobody knows your business like you do
      • Takes time to build traffic
      • More expensive than DIY
  • Online Ads ($500-$10,000/month)
    • Pros
      • Pay-per-click, only pay for traffic you get
      • Get traffic quickly
      • Compete for short-tail SEO terms
    • Cons
      • Can be very expensive to execute effectively
      • Low level of authority
  • Traditional Ads ($500-$30,000/month)
    • Pros
      • Wide audience
      • Low cost-per-impression
      • Gives your brand the appearance of size
    • Cons
      • Added cost of design
      • Very little ability to target advertising
      • High monthly cost

 

Resources

Networking

Writing

Spending

If you’d like to know more about hiring a copywriter, contact us.  We have an excellent copywriter on staff.

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